Our art marketing teachers and coaches, JD Savelli & Marco Zecchin, apply their 40 years of proven experience in art marketing to help artists sell their art.

Challenging long-held negative beliefs that art masters are terrible business people and marketing professionals are soulless opportunists, our teachers empower artists to get their art seen and sold.

Six years ago, an unlikely friendship was born between our teachers, two seasoned professionals in the fields of marketing and art respectively. Their backgrounds, spiritual and philosophical sensibilities brought them together as friends. But it was during their passionate discussions on art and marketing that our teachers challenged each other’s biases and assumptions about art and marketing professionals to discover a unique and complimentary alliance of these two disciplines.

Working together on the challenge to formulate an effective art marketing plan for Marco’s fine art photographic book and prints, they learned not only by teaching each other about their respective disciplines but by in-depth investigating of the world of art marketing. Looking at the existing art marketing books and resources already available they found mostly dry formulaic answers that weren’t teaching to use the creative talents of the artists towards the marketing of their art. Some of the teaching was even widening the gap between art and marketing.

Challenging the clichés of the artist, marketer and art buyer, our teachers put together classes and coaching that takes the craft of marketing and puts it into simple terms and practices. Presenting together, our teachers ask the artists to look at their lives, art and marketing assumptions to discover how these influence them in finding the unique and compelling story of their art and how best to market it. During their class, our teachers empower the artists to create a marketing plan and sales material that are as personal, unique and exciting as their art. A marketing package that the artist feels best represents their art and style of presentation that they can comfortably use.

Remember the art classes you have taken? Remember the art teachers that have guided you? Helping you  understand the basic craft of the art you love to make. Our teachers designed these art marketing courses in the same vein: willing to provide you the craft and skills to create your own marketing, for your art.